Over the past 13 years Marsha has supported the growth of several global companies by managing one their most valuable assets, their client. Through CRM, analytics, retail, promotional, and trade marketing, marketing operations, database systems and maintenance, Marsha has acquired, retained and helped to make clients loyal to brands like Michael Kors, David Yurman, and Nespresso in North America, Europe and Asia.
By marrying analytics and insights with segmentation and life-cycle marketing, Marsha has developed cohesive and actionable strategies. She's increased customer acquisition and retention by delivering the right message to the right audience, moving them through the purchase journey.
As a consultant Marsha can support or lead your activities in:
Budget and vendor management