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The Power of Discomfort to Drive Innovation

Innovation is often thought to be the result of hard work, vision and resiliency. While these factors certainly are at play, one unexpected characteristic is usually also in the mix: discomfort.

After all, innovation only happens when the status quo is challenged. Discomfort – while we rarely think it contributes to innovation – is more prevalent than you may think. Some of the great innovators of our time say that even though they triumphed in the end, they were filled with uncertainty and doubt during the process. 

One of the most famous innovators of all time, Benjamin Franklin, famously said, “that which hurts, also instructs.” This tells us that as we are growing, expanding and innovating, that it can feel painful and uncomfortable. 

The instinct is in stark conflict with our biology, however. Our minds seek safety and predictability; stepping outside of our comfort zone can feel painful because our brains are wired to stop us. The book, “The Big Leap,” explores the obstacles that get in the way of innovation and growth. The author, Gay Hendricks, concludes that fear and self-sabotage are two common ceilings – but it’s possible to break through with the right attitudes and exercises.

When it comes to squashing fear and paving a clear path toward innovation, I recommend the following steps:

Step One: Examine Your POV. It’s easy to forget our perspective is just that – perspective. What other points of view can you access to look at a problem in a new way? What factors are keeping you safe and sound in your comfort zone? Can you push past them? When you move out of your zone of complacency, you really have the opportunity to push your creation or solution. 

Step Two: Accept That Skills Are Fluid. One of the biggest obstacles to change is your mindset. How do you view the skills you have? Do you believe your strengths were bestowed upon you, or do you accept that skills are fluid and everything can be learned? Those with a fixed mindset about their skills and abilities will ultimately limit themselves while those who embrace a fluid mindset will always be learning and growing. 

Step Three: Create an Environment of Experimentation. Each of us has more influence on our surroundings and culture than we realize. To foster a spirit of experimentation and curiosity, you must accept that mistakes will be made. How are missteps handled by you and those around you? Are they viewed as detrimental or learning opportunities? Do others have the freedom to try something new or is it subtly frowned upon? You would be surprised on how just one person can trigger a culture of curiosity just by practicing it themselves. 

When I think about innovation, I am reminded of the black heron and how it fishes. The black heron uses what’s called a canopy method – it tucks its head, spreads its wings around its body and creates a sun shade, ultimately attracting small fish as its prey. The fish come to the black heron and in turn, the black heron hunts effortlessly. 

For me, it’s a reminder that innovation can happen in unexpected ways, outside of our normal pre-conceived notions of how something should be accomplished. 


I leave you with this question: what do you have right now that is unexpected or different? When innovating, start in this place and expand from there.